Working with RING™
My Role: European CRM Project Manager and Localized Email Campaign Specialist
The Brief
The goal was to increase devices per household within the European market. The European marketing team needed to leverage their CRM platform locally to provide targeted email promotions using localized copy and imagery, taking the pressure off the US team.
The Concept
Utilizing Braze (an ESP previously new to me), I needed to quickly get up to speed to enable the EU to send campaigns independently and prepare for new product releases.
My Contribution
I learned Braze and the dynamic language Liquid entirely on the job. I managed localized promotional email campaigns and delved deep into the platform's functionality to ensure consumer privacy was paramount while delivering highly engaging dynamic content.
Development Highlights
