Working with Gravitai

My Role: Marketing Automation Developer

The Brief

Coming from a background in retail and sales with self-taught HTML knowledge, my goal was to hit the ground running at a fast-paced marketing agency startup. I needed to quickly learn Salesforce CRM and Marketing Cloud to support major clients and automate customer interactions.

My Contribution

I built responsive email templates and reusable content blocks for clients like ECCO, Hays, and Man United. I ensured these blocks were fully responsive and easy to populate for marketing teams with no coding experience. Internally, I optimized the Gravitai website layouts and authored interactive knowledge-sharing pieces for the company blog.

Key Areas of Focus

Client Support: Aided team members assigned to diverse clients, leveraging user journeys to drive products.
Website Optimization: Experimented with design, functionality, and user-point-of-view QA for the startup's public site.
Creative Content: Produced engagement-focused blogs, including an interactive quiz and a Pardot reference guide.